Artificial Intelligence Technologies Used In Tv Series-Film Productions: An Analysis On A Fully Loaded Example

Friday 28 October // 11:15 // Drawing Studio

In the 1950s, the concept of machine learning entered our lives with the discussion initiated by Alan Mathison Turing on the question “Can machines think?”; Computer Scientist and Cognitive Scientist John McCarthy used the term artificial intelligence for the first time at the Dartmouth Conference held in 1956. In the changing world order with the rapid advancement of technology, artificial intelligence-based technologies have started to take their place in every field of daily life. The concept of artificial intelligence as systems that can imitate human intelligence and improve it by repeating the data it obtains to perform certain tasks is generally used by surrounding it with human-specific intellectual accumulation such as reasoning, generalising, discovering meaning and learning from past experiences. Artificial intelligence, imitating human intelligence, processes data by combining it with fast, repeatable algorithms. Artificial intelligence technologies, having found a place in every area of life, from the detection of diseases to the functioning of production lines in factories, have recently taken its place in the TV serial industry. When the studies conducted within the scope of artificial intelligence and TV serial studies are examined, it is observed that the studies are mostly analysed thematically through science fiction films. In this context, within this study, the semiotic analysis of the mini-series named “Fully Loaded” introduced as an animated series at Cannes Lions, created with rotostic aesthetics and from half real and half animated images, will be analysed in terms of semiotics by considering thematic and basic design principles through the promotional film. The aim of the research is to discuss the artistic value of productions produced with artificial intelligence technologies. In other words, the aim of the study is to reveal different perspectives against the criticisms made on the use of artificial intelligence technologies in works of art.